individuals to adopt new points of view, one at a time. Electric 
persuasion by photo and movie and TV works, instead, by 
dunking entire populations in new imagery. Full awareness of 
this technological change had dawned on Madison Avenue ten 
years ago when it shifted its tactics from the promotion of the 
individual product to the collective involvement in the 
“corporate image,” now altered to “corporate posture.”

     Parallel to the new cold war of information exchange is 
the situation commented on by James Reston in a New York  
Times  release from Washington:

          Politics has gone international. The British Labor 
     Leader is here campaigning for Prime Minister of Britain, 
     and fairly soon John F. Kennedy will be over in Italy and 
     Germany campaigning for reelection. Everybody’s now